Thoughts on public relations (Part 1)

So here we are again. Last time I tried to knock the dust off this blog, it was to announce that I’d parted ways with The Register and would be moving on to my next chapter, whatever that would be. And then … silence.

Mea culpa. What happened was things got busy again fairly quickly. I decided to accept a new position, one that was different from anything I’d done before. I took a job at a public relations firm.

It certainly was a change. I’ve never had a company issue a press release about hiring me before, and nobody has ever interviewed me about my new job – although I suppose neither should have surprised me, given the industry in question.

I ended up staying in the role for 12 months, almost to the day. Now I’m on my own again, and itching to get back into editorial writing. I do expect to continue to do some communications work, albeit in a consulting capacity. The most interesting part of the experience for me, though, was the inside look it gave me at the other side of the tech media circus, a side I’d never investigated before. » More... »