Google’s at it again. Surely no company is as adept at generating buzz for something it hasn’t actually done yet. It’s already well-known for keeping products in perpetual Beta until its marketing department decides the time is right to drop the label. This time, the “news” is all about Chrome OS — a product that isn’t in beta, isn’t ready for anybody to use, but will be changing the nature of computing itself real soon now. (And by “real soon now,” Google means no sooner than next year.)
InfoWorld was invited to participate in the press conference, so they sent me down to check it out. You can read my coverage at InfoWorld.com (and on various other sites, via IDG Syndication).
I can’t say I’m totally convinced. The idea of an instant-on Web browser appliance is interesting, but Google isn’t the first to propose it. After all, don’t a lot of people use iPhones for that? And while Apple has backed away from its stance that all iPhone apps should be based on the Safari browser, Google continues to insist that the future of all computing lies on the Web. Sorry, but I just don’t see the trend being as “very, very clear” as Google’s Sundar Pichai claims it is.
Nonetheless, I’ll be following this project with great interest, and you can expect more coverage from InfoWorld as details emerge.