I just heard the news that Harry McCracken has resigned his position as editor in chief of PC World, one of InfoWorld’s sister publications. Apparently the newly-appointed CEO of the PC World/MacWorld group didn’t like it when Harry wrote a piece criticizing a company that also happened to be a PC World advertiser, so he took it upon himself to kill the story. Harry wouldn’t stand for it. Instead, he walked.
Sad to say, Harry’s case only demonstrates what seems to be a trend in trade publishing, driven from the top down. The suits will tell you that the publishing business isn’t about printing magazines, it’s about providing marketing channels for advertisers. A magazine isn’t a product, and a reader isn’t a customer. Rather, the reader is the product, and editorial is just a necessary evil (but one that they’re working to minimize). » More... »