My latest feature article for InfoWorld is a look at how competition is heating up in the chip market for mobile devices. With sales of traditional PCs and servers slowing and customers increasingly turning to smartphones and other devices to access the Internet, Intel is off in search of new markets. But to win share, Intel will have to compete with an unlikely contender — one far removed from Intel’s Silicon Valley stomping grounds.

ARM Holdings of Cambridge, UK has been manufacturing power-efficient chips for the embedded systems and digital device markets since the mid-1980s. Intel hopes to win away ARM’s customers with its newest, low-voltage Atom CPUs. But to do that, it will have to contend with a company whose business model is substantially different from the Intel Way. Click on over to read how the contest is shaping up, and be sure to leave your comments.